Up close and personal.
We conceived Versus Arthritis as a brand with reach — appealing to a broad range of people across a wide range of communications. With this in mind, we commissioned two photographers and an illustrator to create a suite of expressive and impactful depictions of living with arthritis, capturing the physical as well as psychological impact of the condition.
Working with Sophie Harris-Taylor, our intimate portraits capture a unflinchingly authentic picture of what it’s like to live with arthritis by featuring real people with the condition. Portraiture, shot by Christian Sinibaldi, helps to paint a picture of everyday life across the broad cross-section of people with arthritis, coming from every age and walk of life.
Re collaborated with illustrator James Joyce to help bring to life a condition which can be tricky to visualise. Bold and bright, they’re a visual depiction of the pain, isolation and fatigue arthritis can cause, as well as the care, support and hope for the future Versus Arthritis provides.