Property that's all about possibilities

Domain

2021
  • Brand identity
  • Strategy
  • Digital product
  • Website
  • Campaign
  • Packaging
  • Motion
  • Editorial
  • Spatial & retail
  • Service design
How does a listings portal behave like a place of possibility — not a transaction? In a world where property brands behave like transaction engines (list, inspect, rent, sell), Domain risked being remembered only for the moment money changed hands.
Standalone brand mark in white, set large on a full-bleed bright green field
Motion sequence sweeping Domain's green arch, the rooftop peak of the identity, across a pale ground
See the Possibilities double OOH
Film still: alphabet spaghetti spelling 'EMILY' across a high-chair tray as a hand reaches in with a sponge
Man lying on a patterned floral carpet, gazing upward in warm low light in a moody film still

"Re proved to be a true partner in the development of our EVP. They took on board our feedback whilst also challenging us to be aspirational. They delivered a Domain EVP which was really reflective of our people and our business".

Ros Tregurtha, Chief People and Sustainability Officer
Recruitment posters pairing staff portraits with oversized green geometric brand shapes
Social hiring post in dark green, smiling woman framed by nested house-shaped line graphics
Hiring post mock-up on peach, an oversized green 'D' outline framing a smiling employee
Three framed culture posters reading 'Open minds Open doors', 'Leap, grow, repeat' and 'Have adventures'
Hands holding open a printed values book at a green 'Passion is contagious' spread
Tote bag printed with a grid of green arch, circle and house shapes from the new identity
Domain Group welcome cards: geometric green and peach shapes beside a printed welcome letter

"Working with Re has been incredibly enjoyable and they have made themselves part of the Domain community. They weren't afraid to challenge our thinking, but did so in a collaborative and positive way that built trust with teams across all areas of our business."

Jason Pellegrino, Chief Executive Officer

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