Brand strategy, Identity design, retail design
‘As Optus has evolved to use its network in new ways, we’ve worked alongside Re to clarify what Optus stands for in people’s minds. This latest work absolutely captures the intent behind the brand, and we’re extremely proud of it.'
Mel Hopkins, Head of Consumer Marketing – CMO, Optus
'We’ve worked hand-in-hand with Re to create what we believe is both a sophisticated and highly practical brand system – centred on evoking connectedness and energy.'
Michael Sinclair, Director of Creative and Communications Strategy