The new brand voice is ‘energised support’. We all have that friend - someone who has our back no matter what and who pushes us to reach new heights with their can-do-attitude. They’re fun in a witty, smart kind of way. This is how we wanted the new brand to sound to their customers, bringing energy, optimism and a mind-smile wherever they go.
Energised support breaks down into two components:
Dext is dynamic & energised as a tech leader who is on the pulse and ahead of the game. They are excited about powering and shaping next generation accountants and bookkeepers, and their small business clients.
Dext is also supportive & encouraging. They don’t wait for an invite, instead they get things done, pro-actively guiding accountants and bookkeepers on their journey to success.