A financial future that’s beyond imagination

Kit

2022

Brand identity
Strategy
Digital product
Website
Campaign
Packaging
Motion
Editorial
Spatial & retail
Service design

Kit — a CommBank-backed money app for kids and their grown-ups — had to do something most financial brands can't: behave in a way a child genuinely wants to engage with, while earning the trust of the parent watching over their shoulder. Because financial education only works if kids keep coming back.

Overhead shot of a teenager on a bed using the banking app, with skateboard and sparkle stickers

Lilac frame of angled white quote strips answering how kids would spend $20

Green motion frame with tilted quote cards: kids answering what's best about having money

Yellow frame of quote slips listing what kids would buy — bread, eggs, ice cream, candy

Grid of comment threads on green, covering sticker proofs, welcome pack artwork and colour tests

Kit App

Kit welcome pack flat-lay: lilac mailer, 'Meet your smart money sidekick' sleeve and mascot sticker sheet

Hey there champ – Custom typeface

lowercase g – type details

Green and lilac Visa debit cards, front and back, reading 'Welcome to Beta — you're 4,567 in 5,000'

Phone screen on lilac showing a stacked wallet of green, orange and yellow payment cards

Three phone cases in pink, green and lilac carrying Kit stickers and 'Earnit! Stackit! Spendit!'

Canvas tote with green handles, lilac letterforms and sticker art — rainbow, basketball, googly eyes

'My shout' looks good on you — green street poster with rocket and basketball sticker art

Street hoarding for Kit: teen photography, a saver's quote and 'Earnit Stackit Spendit' in bold type

More work

Maurice BlackburnJustice is for all

'We welcome fearless thinkers' recruitment poster on concrete, portrait framed by overlapping squares

Sydney FestivalA festival for every side

Sydney Festival S Scuplture

Sydney Side Posters

Five-panel Sydney Festival hoarding in purple, lime, orange and blue beneath a concrete overpass

Get in touch

hello@re.design

Kit — a CommBank-backed money app for kids and their grown-ups — had to do something most financial brands can't: behave in a way a child genuinely wants to engage with, while earning the trust of the parent watching over their shoulder. Because financial education only works if kids keep coming back.