Celebrating a city that means something different to everyone

Sydney Festival

2022

Brand identity
Strategy
Digital product
Website
Campaign
Packaging
Motion
Editorial
Spatial & retail
Service design

How do you celebrate a city that means something different to everyone? With the arrival of Festival Director Olivia Ansell, Sydney Festival had a chance to capture the essence of a city that means something different to all of us. We knew the brand couldn't behave like one fixed version of Sydney. It had to hold every version at once.

Colour-blocked hoarding wall where letterforms span panels of textured 3D imagery

Red Sydney Festival window graphic with a gold-foil S-cube and 'Find your Sydney side'

Four-sided poster totem carrying show listings and the folded-S festival mark

Sydney Festival street banners in purple, orange and lime reading 'Find your summer side'

Faceted LED building facade running bright festival artwork above a busy evening street

Digital pylon screen glowing orange with a Construct theatre poster in a night-time plaza

Festival-goer reading the Parramatta & Western Sydney program guide against a colour-blocked backdrop

Sydney find your side posters

Pair of backlit Sydney Festival lightbox posters for music and dance, lime on black

Sydney light rail tram carrying a 'Find your party side' festival poster

Sydney Festival marquee lit violet beside cathedral spires in drifting night haze

Speakers Corner outdoor stage at dusk, seated crowd under colourful sail-like sculptures

Audience laughing and cheering at Speakers Corner, pastel megaphone props behind

Wall-mounted billboard for the Airship Orchestra installation at Tumbalong Park

Three-dimensional S monogram set piece in pink, purple and yellow beside an event stage

Sculptural S monogram at night, faces filled with bold red, orange and black pattern

Yellow 'Talks and Sessions' cover art with a glossy 3D blob studded with eyes and shapes

SF Carousel

The Watsons Cover

Preview Guide cover tumbling on violet, mirrorball tiles bleeding past the trimmed edge

Sydney Festival Preview Guide cover and inside spread with a mirrorball render and huge 2022 numerals

Program spread on purple pairing Airship Orchestra with Wudjang: Not the Past

Editorial spread on green for Thaw, showing a suspended iceberg above the Harbour Bridge

Volunteer in a lilac festival tee helping a visitor with the pink printed program

Fanned stack of Sydney Festival guides — Parramatta, Preview and Outdoor Events

Brochure Spread

Volunteer t-shirts in two purples: 'Here to help' on the front, 'Here for the free shows' on the back

Sydney Festival tickets in gold foil and candy gradients, each printed with a 'Find your side' line

Event wristbands in lime and orange printed with 'Find your freeloader side'

Teal and lime floor decals with arrows directing visitors to tickets or the cloakroom

More work

WeelIn it together

Clarivate Brilliant clarity

Sculptural translucent lens form, ridged in white and cut by a single violet line

Slipcased report volume, grey cover with figures and an orbit-like illustration in blue and purple

Stationery set: business cards laid out in a grid, each printed with a different lens render

Get in touch

hello@re.design

How do you celebrate a city that means something different to everyone? With the arrival of Festival Director Olivia Ansell, Sydney Festival had a chance to capture the essence of a city that means something different to all of us. We knew the brand couldn't behave like one fixed version of Sydney. It had to hold every version at once.