Making expenses everyone’s responsibility

Weel

2022
  • Brand identity
  • Strategy
  • Digital product
  • Website
  • Campaign
  • Packaging
  • Motion
  • Editorial
  • Spatial & retail
  • Service design
Born from the misery of sharing the office's one corporate card, Weel (formerly DiviPay) set out to democratise spend management. The brand had to behave for two audiences at once: reassure the CFO, delight the employee — and position the product as a global-leading solution.
Card overview of the weel design system, showing logo device super crop and graphic devices on photography
Colour palette spec sheet — Lime, Base, Azul, Teal and Midnight with hex, CMYK and Pantone values
Weel UI overview
Weel app icon comparison

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