Making expenses everyone’s responsibility
Weel
2022
- Brand identity
- Strategy
- Digital product
- Website
- Campaign
- Packaging
- Motion
- Editorial
- Spatial & retail
- Service design
Born from the misery of sharing the office's one corporate card, Weel (formerly DiviPay) set out to democratise spend management. The brand had to behave for two audiences at once: reassure the CFO, delight the employee — and position the product as a global-leading solution.












