What's old is new again, and again
Franklin Templeton
2022
- Brand identity
- Strategy
- Digital product
- Website
- Campaign
- Packaging
- Motion
- Editorial
- Spatial & retail
- Service design
In 2020, Franklin Templeton, a 75-year-old asset management company, became the world’s 6th largest independent asset manager after acquiring competitor Legg Mason. This increase in scale came with a distinct challenge: how do you refresh the brand to reflect the new character and capability, without losing 75 years of heritage?
