The world of learning, reimagined

Imagine Learning

2022
  • Brand identity
  • Strategy
  • Digital product
  • Website
  • Campaign
  • Packaging
  • Motion
  • Editorial
  • Spatial & retail
  • Service design
Weld North Education is a leader in North American education technology. For over a decade, the company had developed and acquired a range of solutions and businesses to help more teachers teach and more kids learn. To support its ambitions and better communicate its value to customers, a new, unified brand was needed.
Manifesto copy in serif with blue accents on 'imagine' and 'learning', from the brand voice work
Imagine Learning Billboard
Imagine Learning Class
Brand guideline page constructing the navy 'il' monogram with minimum and maximum sizes
Type specimen and colour page: sans and serif faces, navy primaries, tinted extended palette
Gradient guidelines page showing approved blends and do/don't rules for radial and linear fills
Iconography page with dot-grid icon construction, sub-brand lockups and a navy icon set
Edgenuity Courseware flyer with a laptop showing a dinosaur-dig coordinate maths lesson
Forest-green MyPath poster, a swoosh cutout revealing a walker crossing a log over a stream
Mint campaign poster pairing a chameleon head with 'unified by our infinite curiosity'
Imagine MyPath brochure page, laptop and tablet lesson screens floating on blue blob shapes
Sky-blue 'imagine personalized learning' poster, a swoosh framing a student with a backpack
MyPath spread explaining Smart Sequencer with a diagram of grade 2 and grade 4 learning paths
Imagine Learning design system components — cards, stats, buttons — laid out on a lilac board

'Our new brand is designed to inspire both educators and students by opening up a world of learning and making breakthroughs feel tangible. We’re excited by the potential of this brand to scale with our business and ultimately help promote greater equity in education.'

Sari Factor, Vice Chair & Chief Strategy Officer at Imagine Learning
White canvas tote with violet handles reading 'a world where we never stop learning'
Blue sweatshirt printed with an oversized pale swoosh graphic and 'il' mark, on an ochre wall
IL Social tiles

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