Can you have a quiet tequila?

Sesión

2021

Brand identity
Strategy
Digital product
Website
Campaign
Packaging
Motion
Editorial
Spatial & retail
Service design

How do you change the way a whole country drinks tequila? By 2020, clear spirits were Australia's fastest-growing alcohol category, led by vodka and gin. Tequila had one role in the national habit: shots and lots of them. Sesión — a sipping tequila crafted by Jennifer Hawkins and Jake Wall — needed a brand that didn't just look premium, but actively shifted behaviour: from the last drink of the night to the first.

Sesión Blanco label detail, embossed glass catching hard afternoon light

Three tequila expressions side by side — clear, gold and dark — on a warm plaster backdrop

Stacked Sesión gift cartons for Mocha, Reposado and Blanco in black, sand and pale blue

Pale blue-grey colour field, the cooler counterpart in the identity's palette

Amber cocktail in a ribbed rocks glass with orange peel, casting a hard shadow on terracotta

Blush cocktail garnished with lime and cherries beside rust silk on a stone ledge

Barware still life: fluted glassware, clear ice, stirrer and citrus on a stone surface

Tall iced cocktail with a lime wedge, shot against travertine and an amber ground

Coffee cocktail topped with beans, staged on a mustard tray over pale stone

ReAgency Sesion Cocktail Shoot Med Res Digital 06 (1)

ReAgency Sesion Cocktail Shoot Med Res Digital 01 (1)

Sesión coasters in sage, blue and sand tones scattered on stone beside a grapefruit slice

Sesión tasting notes leaflet with handwritten scores for Mocha, Reposado and Blanco

ReAgency Sesion Gift Box Med Res Digital 02+copy

More work

BaptistCareThe tapestry of life

Six BaptistCare social ad frames in maroon, blue and yellow, laid over a woven tapestry ground

HopeStreet poster on a stitched backdrop: embroidered breakfast table under "Come on in. We saved you a seat."

Spott by Wilson ParkingThe parking difference

Four-panel outdoor poster run for Wilson Parking, mixing eye graphics, portraits and a phone illustration

Windscreen flyer in green with a giant cartoon eye and an 'I spy with my giant eye' parking headline

Get in touch

hello@re.design

How do you change the way a whole country drinks tequila? By 2020, clear spirits were Australia's fastest-growing alcohol category, led by vodka and gin. Tequila had one role in the national habit: shots and lots of them. Sesión — a sipping tequila crafted by Jennifer Hawkins and Jake Wall — needed a brand that didn't just look premium, but actively shifted behaviour: from the last drink of the night to the first.