Australians are happy to enjoy a gin on any number of occasions. But when it comes to tequila, there’s really only one way we drink it: Shots, lots of them, usually well into the night.
Sesión Tequila set out to change this. Developed by Jennifer Hawkins and Jake Wall, Sesión is crafted to be sipped slowly and savoured. Our challenge was to develop the brand to signal a premium tequila experience and help shift people’s behaviour.