Capturing life's rich tapestry

BaptistCare

2026

Brand identity
Strategy
Digital product
Website
Campaign
Packaging
Motion
Editorial
Spatial & retail
Service design

How does a brand convey its commitment to delivering care that caters to individual lives? As Australia’s third largest integrated care and service provider, BaptistCare supports people across everything from recovering from drug addiction to moving into a retirement community. With the move to a national organisation, they had the opportunity to show people exactly what that care can mean.

BaptistCare Hero Visual

BaptistCare centre advert

BaptistCare Uniform

BaptistCare Values

Winter menu card for a BaptistCare home, set on tapestry with stitched teacup and cake

Hand cradling a branded teacup and saucer patterned with the small stitched icon set

BaptistCare Socials

Stitched market stall scene — two shoppers over crates of bread, fruit and veg on maroon

Felt-textured illustration of two people mid-rally on a tennis court, with a resident's story

"Love living at home." Home Care poster: a carer and an older man unpack groceries, framed in tapestry

BaptistCare aged care poster, "Seen. Safe. Cared for.", with an overhead embroidered picnic on yellow

Thread illustration of an easel, palette, brushes and paints beside a resident's art story

Cargo bike carrying two older passengers, illustrated in cut-felt shapes on pale blue

Two walkers with backpacks on a winding path through stitched green hills and scrub

Felt illustration of a pianist at a red grand piano, notes drifting, with a retreat story quote

Stitched scene of a cottage among trees, a visitor waving beside a car at the letterbox

Blue floral teacup and biscuit rendered in felt and thread, beside a Home Care quote panel

Embroidered breakfast spread — fried egg, teapot, pear — on the periwinkle HopeStreet community poster

Maroon hanging banner reading "Better days start here." in a sunlit, slatted-ceiling foyer

Embroidered landscape of a care home courtyard: veranda, bare tree and outdoor seating

BaptistCare Webpage

Acoustic guitar and music-note flashcards stitched in wool on a soft blue field

Farm scene in felt — tractor, dairy cow and workers on green hills — with a Community Services story

Textile-style illustration of a dressing table — oval mirror, lipstick, earrings, brush — on deep maroon

Yarn-stitched illustration of two older people dancing, paired with a resident's story quote card

BaptistCare Brochure Covers

BaptistCare Brochure inside spread

BaptistCare Tapestry

More work

Spott by Wilson ParkingThe parking difference

Four-panel outdoor poster run for Wilson Parking, mixing eye graphics, portraits and a phone illustration

Windscreen flyer in green with a giant cartoon eye and an 'I spy with my giant eye' parking headline

New Zealand RugbyStanding side-by-side

Social post system for All Blacks and Black Ferns: player cards, scores and schedules

Lift-lobby screen poster inviting fans to All Blacks and Black Ferns training clinics

Tote bag carried under an arm, fading black to purple, reading "You look good in black"

Get in touch

hello@re.design

How does a brand convey its commitment to delivering care that caters to individual lives? As Australia’s third largest integrated care and service provider, BaptistCare supports people across everything from recovering from drug addiction to moving into a retirement community. With the move to a national organisation, they had the opportunity to show people exactly what that care can mean.