Reinvigorating a Swiss icon
Swisscom
2023
- Brand identity
- Strategy
- Digital product
- Website
- Campaign
- Packaging
- Motion
- Editorial
- Spatial & retail
- Service design
Swisscom is Switzerland's leading telco and one of its leading IT companies, serving an enormous breadth of people. But a decade-old identity was showing its age, and market leaders can't stand still. The brand had to behave more coherently across mobile, broadband, pay-TV, SME and enterprise, and feel like the most trusted Swiss tech innovator.
