Freeing sole operators from the grips of tedious admin

Solo by myob

2025

Brand identity
Strategy
Digital product
Website
Campaign
Packaging
Motion
Editorial
Spatial & retail
Service design

People don't start their own business to do admin. They do it for the craft, the freedom, the work they love. MYOB had a first-to-market opportunity with a tool built just for sole operators. It needed a brand that puts sole traders in charge by behaving in a way that makes admin feel smart, seamless and simple.

Close crop of denim: phone in a chest pocket, purple nails against black and yellow type

Two hands passing phones showing a $72.50 payment request in the Solo app

Campaign portrait of a freelance photographer holding a camera and phone in her studio

Elongated 'Get paid on timeeee' headline on a black-and-white banner above a station escalator

Rooftop billboard splitting 'Do less work work' across purple panels with the Solo app

Purple 'Property of the boss' pencil tucked behind an ear under a yellow mesh cap

Merch mug reading 'Employee of the month. Again.' in purple, dropped into a purple splash

Cream cap embroidered 'BRB gone solo' in purple, perched on an orange bowl of lemons

Lilac Solo by MYOB welcome mailers printed 'Welcome to the solo life' and 'Never go full business'

Black loafers and purple-lettered 'Boss' and 'Intern' socks propped up beside a pot of pens

More work

Tourism AustraliaCome and say G'day

Tourism Australia — Let us tell you a story…

Tourism Australia — Let us tell you a story…

Tourism Australia — Let us tell you a story…

RolusNever Still

Stacked shipping cartons carrying an oversized red R and Never Still type, one being lifted

Hands cracking open a white and red can against a black shirt, silver rings catching light

Poster wall pairing lifestyle shots with headlines for the sun saluters and the dreamers

Get in touch

hello@re.design

People don't start their own business to do admin. They do it for the craft, the freedom, the work they love. MYOB had a first-to-market opportunity with a tool built just for sole operators. It needed a brand that puts sole traders in charge by behaving in a way that makes admin feel smart, seamless and simple.