Not another self-important sparking water.

Rolus

2024

Brand identity
Strategy
Digital product
Website
Campaign
Packaging
Motion
Editorial
Spatial & retail
Service design

The world doesn't need another self-important drink. Among the "braincare beverages" and life-changing alcohol alternatives sits Rolus: a sparkling drink made to hydrate. That's it. Sold direct to consumers in the US, the brand needed to stand out in a space full of soft gradients, hyper-bravado and pseudo-science.

Tight party crop with one can opening in the foreground and another held mid-frame

Close crop of a Rolus can being opened, red R and Never Still type wrapping the body

Macro of stacked cans showing the red R outlined in repeating Never Still lettering

Rolus six-pack cartons stacked high, pack copy and QR codes set against the big red R

Street billboards listing late nights, brunch and bad decisions beside the Rolus mark

Box truck livery reading 'Don't over think it' with a tilted can forming the red R

Torn-edge invite cards offering free drinks and photo ops, red flash behind the type

Branded tumbler etched with Chat, Charm and Chill time markers, holding a garnished spritz

Canvas tote printed 'I'll take mine to go' with a red R built from Never Still type

Rolus coasters in red and off-white with slogans set in circles, beside a citrus-topped drink

Two people laughing with cans by the sea, red swimsuit against a pale blue sky

Rolus billboard grid on a street hoarding, headline panels for thrill seekers and dreamers

Giant red R sculpture wrapped in Never Still lettering, used as a festival photo op

Rolus can poured into a branded cup at a live sampling activation, staff in red shirts

Cans raised in a toast above a crowd at a waterfront event, sea and cabana behind

Mirrored Airstream trailer wrapped as a Rolus sampling bar with a red Never Still ribbon

More work

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Collage of web pages, social posts and card-terminal screens laid out on dark grey

Laptop on a metal shelf showing the Till Payments homepage headline, Making every payment possible

Mr YumBetter together

Purple Mr Yum x Noodle Markets flyer under a car wiper, steamed bun and chopstick artwork

Close crop of the pink QR table card, tortilla chips and a hand holding a purple margarita

Get in touch

hello@re.design

The world doesn't need another self-important drink. Among the "braincare beverages" and life-changing alcohol alternatives sits Rolus: a sparkling drink made to hydrate. That's it. Sold direct to consumers in the US, the brand needed to stand out in a space full of soft gradients, hyper-bravado and pseudo-science.