A fusion of food, tech and people

Mr Yum

2023

Brand identity
Strategy
Digital product
Website
Campaign
Packaging
Motion
Editorial
Spatial & retail
Service design

If you've eaten out lately, you've scanned a Mr Yum code. The mobile ordering and payments service has become critical infrastructure for venues. Problem is, infrastructure rarely feels like anything. Mr Yum needed more to be memorable.

Mr Yum Table

Triptych labelled Food, Tech and People: takeaway spread, purple QR pattern and a seated figure

Type specimen pairing Söhne with the custom Yum Pixel face on a fine grid ground

Purple panel of Mr Yum wordplay next to the 'Skip the queue' pavement sign outside a cafe

Art-direction grid of six tiles: hot dog, taco, ramen, noodles, cockatoo and a roaring tiger

Mr Yum table cards fanned on tiles, including a 'Feeling hangry?' tiger card and a green taco card

Lime-green 'Order and pay here' table card next to a playful app poll screen and a pastry

Three social ad frames: grid-lined photo, chocolate-drip Mr Yum lettering and an exploded burger

Yum Merch 01

Yum Merch 02

Backs of two black tees with bubble 'eat good' lettering on a wireframe grid and a pizza motif

Yum Event 01

Yum Event 02

Yum OOH

Orange Mr Yum tote printed with repeating 'Speed & power' type, propped against a road cone

Mr Yum x Noodle Markets A-frame poster with steaming noodles in a pink frame and a QR code

More work

MussonLocal luxury

Musson campaign portrait: model shielding one eye, yellow diamond ring, monogram line overlay

Debossed letterforms and raised red type on burgundy card stock, caught in low sunlight

Musson e-commerce page on mobile beside a diamond ring campaign shot, set on burgundy

NZR+Rugby is life

NZR+ app screen on a phone, 'Premium originals' titling over a number 10 player mid-stride on the pitch

Close-up of a phone home screen showing the NZR+ app icon in white type with a neon green plus

Backlit street billboards reading 'It's rugby, plus some' with a looping green scrawl at night

Get in touch

hello@re.design

If you've eaten out lately, you've scanned a Mr Yum code. The mobile ordering and payments service has become critical infrastructure for venues. Problem is, infrastructure rarely feels like anything. Mr Yum needed more to be memorable.