It's all in the craft

Musson

2023
  • Brand identity
  • Strategy
  • Digital product
  • Website
  • Campaign
  • Packaging
  • Motion
  • Editorial
  • Spatial & retail
  • Service design
Founded on Sydney's North Shore, Musson Jewellery had been a cult favourite and collectors' name for over half a century. As a new generation of the family stepped up, the ambition was to carry the brand's famed obsession with quality into every part of the customer experience.
Model holding a printed silk scarf aloft on a rocky hillside, with the pattern shown enlarged
Musson monogram as a square brass wall plaque, its letters interlocked in a four-part grid
Close-up of a brushed gold monogram sign, geometric cut-out letterforms in raking light
Campaign layout pairing a sapphire cocktail ring on the hand with a rose-gold sapphire necklace
Gemstone rings in peridot, pink and citrine shown on the hand and in a rounded crop
Nested gift boxes in raspberry and burgundy, embossed with oversized outlined letterforms
Two Musson shopping bags in crimson and deep burgundy with the serif logotype and ribbon handles
Close crop of burgundy embossed stationery, glossy red serif lettering lit by raking shadow
Musson stationery suite: certificate of authenticity, business cards and embossed gift card
The Argyle Pink
Mobile jewellery listing page beside a solitaire ring worn against a white blazer
Musson Paradise
Musson closeup detail
Musson Velvet
Etched glass shopfront window carrying white outline monogram lines and the Musson wordmark
Arched window poster of a smiling model in emerald and pearl jewellery, overlaid with monogram lines
Brushed brass display-case handle engraved with the Musson monogram, shot in close-up
Boutique name engraved in fine outline lettering into the pale stone of the shopfront
Interior detail: arched niche holding an orchid beside a deep burgundy velvet curtain
Burgundy gift card with an outlined monogram pattern on a travertine table over red velvet
Projecting blade sign in deep red carrying the Musson wordmark on a stone building facade
Wide elevation render of the store: campaign portrait, display cabinets and lit product poster
Store interior render with jewellery busts in graded pinks beneath a carved monogram wall
Retail concept render of the Musson boutique, pale stone facade and gold entrance lettering

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