Working with Young Poet revealed a shared love of all things music from the studio. From appreciators, players, and vinyl collectors. We reflected on our favourite artists old and new and immersed ourselves in the visual ephemera of the music world.
We were inspired by a quote drawn from the brand’s namesake Letters to the Young Poet, Rilke, “to go into yourself and see how deep the place is from which your life flows” encouraging self-expression and diverse creativity. We used this concept of expression as the baseline of Young Poet’s new brand.
Layering unrefined sound wave textures, a muted colour palette, and a symbol representing the relationship between creator and their creativity. The result is a brand that celebrates artists’ authenticity and the infinite possibility of musical creativity, whilst nodding to our shared love of old records and over-washed band tee’s.