Bringing the best of NZ rugby to the rest of the world

NZR+

2023

Brand identity
Strategy
Digital product
Website
Campaign
Packaging
Motion
Editorial
Spatial & retail
Service design

In New Zealand, rugby isn't a game, it's a way of life. But that passion is hard to feel from afar. New Zealand Rugby's new streaming platform, NZR+ was developed to bring audiences a direct line to the heart of the sport with exclusive behind-the-scenes content, interviews, and classic matches and originals. Its aim: to make global fans feel as close as a local.

App icon detail: NZR letters stacked over a green plus, sitting alone on a black home screen

Bendito Mockup #CCC Iphone 01

Script crop

Script details

Phone mockup layered over film-strip cards, green brush marks framing a Premium Originals title screen

All Blacks player breaking clear of a defender in blue and white, NZR+ LED boards ringing the pitch — NZR+ On Field

Person walking past an illuminated NZR+ outdoor run, headline type wrapping across three lit panels

Black hoodie with an embroidered NZR+ mark, neon green drawcords and 'All in the action' script

Tablet display

More work

SwisscomThe light that moves us

Illuminated wide-format ad panel in an underground walkway, deep blue artwork with over-ear headphones

Swisscom Leadership Academy suite: red event totem, illustrated tote bag and the myCloud web page

Franklin TempletonHello progress

Franklin Templeton "Sustainability is non-negotiable" light-box poster with an iridescent dahlia bloom

Retirement campaign poster: silver-haired woman in lime glasses above a coral and pink gradient lens

Get in touch

hello@re.design

In New Zealand, rugby isn't a game, it's a way of life. But that passion is hard to feel from afar. New Zealand Rugby's new streaming platform, NZR+ was developed to bring audiences a direct line to the heart of the sport with exclusive behind-the-scenes content, interviews, and classic matches and originals. Its aim: to make global fans feel as close as a local.