Accelerating growth by putting customers first

Youi

2025
Live Site
  • Brand identity
  • Strategy
  • Digital product
  • Website
  • Campaign
  • Packaging
  • Motion
  • Editorial
  • Spatial & retail
  • Service design
We’ve been working alongside Youi to reposition the business around helping customers Feel Seen, creating a brand that connects with people through storytelling and helps show that Youi is more than just another insurer.
An overview of the custom Youi Fellix typeface letters and numerals
Scott at the brisbane lions AFL game, taking over the Youi logo mark on the jersey

More work

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