Security organizations are fighting increasingly sophisticated complex battles, against more advanced adversaries than ever before. Organizations are turning to analytics to analyze massive amounts of data and generate actionable insights.
Cognyte is the global leader in security analytics software, helping organizations across the world identify, prevent and neutralize security threats. They tackle a spectrum of security challenges including personal safety, business continuity and cyber threats. When we met Cognyte, they were the cyber intelligence division of Verint - that had been operating globally for 25 years.
Cognyte came to Re after making the strategic decision to spin off from their parent company and become a pure-play security analytics software business, independently traded on Nasdaq. This was a hugely anticipated public listing in the security and investigative analytics world, and they needed a dynamic new brand for this momentous pivot. Crucially, the new brand needed to capture the excitement and agility of the company's future, without losing the strong foundations and maturity of its 25- year industry experience. As a global security analytics company, the brand needed to cut through with a truly international audience.