We helped United position their digital collectibles as an extension of collecting fan memorabilia. And we looked to the clubs storied history to make this initiative stand out and be noticed.
Cobbled streets. Soot billowing from factories. Mischievous devils lurking in the shadows of railway depots. We built a rich story world that gave a backstory to the artwork developed for the collectibles. This rich world acted as a springboard to launch a compelling campaign whilst leaving room for the community to extend in further in the future.