Life at Optus.
In reality, Optus is fundamentally disrupting the telco category – and on top of that, employee tenure and engagement is incredibly high. It’s common to encounter employees who’ve been with the company for 10, even 20 years. People are actively encouraged to start in one role, up-skill, and create their own path within the business as it pushes further into new and emerging opportunities.
To convey this to the outside world, Optus needed an employer brand that embodied the excitement of the company’s future, while remaining true to the challenger spirit that had stuck with its people since day one.