Visually we brought this idea to life through a suite of dynamic logos that adapt to different situations, encapsulating the idea of flexible and creative partnership as well as the highly malleable nature of the product itself. Ranging on a scale from basic to expressive, these shapes house materials, messaging and people-centric art direction to represent Durasein’s identity as a living, breathing brand.
We designed the website, balancing strong brand expression with an intuitive sample ordering process. Starting with insights from the customers, we understood the primary need: to get samples easily without fuss.
To do this, we kept the architecture simple and well sign-posted, using the unique brand expression to inform, not distract.