The Global Fund invests US$4 billion a year to defeat HIV, TB and malaria and ensure a healthier, safer, equitable future for all. They unite the world to find solutions that have the most impact, and take them to scale worldwide. It’s working. 44 million lives have been saved to date.
Despite the Global Fund’s remarkable impact, their brand did not stand up to the weight of the organization. Re and M&C Saatchi World Services partnered closely with the Global Fund to reinvigorate the brand, focusing on the lesser-known qualities that make it different to any other global health organization in the world.