Once people know the a2 Milk™ story, they try the product and become passionate advocates for the brand. Since the rebrand, sales have soared.
In Australia and New Zealand, the brand has achieved over 25% market share, becoming the new normal for progressive consumers in key markets. The new brand also captured the attention of emerging markets, as it was introduced into select retail channels throughout China, the US and the UK.
Over the latter half of 2015 the A2 Milk Company was one of the top performing shares on the ASX.