Our Food System in Review

Everyone in the food system is under huge pressure to evolve and we'll continue to see a boom in innovations that will change the way we source, produce and consume food. This is just the beginning of our Food System in Review Campaign. Look out for our whitepaper which we’ll be sharing in January 2023.

By Lucy Armstrong, Business Development & Marketing Director

Oct 2022

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The future of our food system is at stake

Global warming is threatening food and water supply, there is a need to produce more food for a growing population, but with less natural resources and economic and political volatility is putting a strain on our food system. Beyond that, there are growing health inequalities (both hunger and obesity are rampant) and food insecurity is increasingly becoming an issue and the number of families going hungry is growing rapidly month on month.

We’ve been analysing global trends and carrying out interviews with experts across the food system, to understand the macro themes that we believe will shape the food system in the future. Our hope is that this will empower brands to take advantage of the transformations impacting the sector, as well as inspire meaningful change in support of a more sustainable food system.

We've surfaced the following 7 macro themes:

1. Sustainability: A requirement for system wide sustainability.

2. Diversity: Moving from dietary monotony to diversified diets.

3. Innovations: A new breed of lab grown protein and plant-based foods.

4. Transparency: A demand for transparency across the supply chain.

5. Cost: The trade off of affordability vs accessibility.

6. Wellbeing: Using food to power our health and longevity.

7. Experimentation: A mixing of food customs, categories and flavours.

Everyone in the food system is under huge pressure to evolve and we'll continue to see a boom in innovations that will change the way we source, produce and consume food.This is just the beginning of our Food System in Review Campaign.

Look out for our whitepaper which we'll be launching in January 2023.

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