New Zealand rugby like you’ve never seen it before

We’ve partnered closely with New Zealand Rugby to create the one-of-a-kind brand and platform NZR+.

By Nick Hill, Creative Director

Aug 2023

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Rugby in New Zealand is more than a game, it’s a way of life.

Their performance on the field is unmatched, players command respect both at home and abroad, and the spirit of the sport has been stitched into the country's culture. And now, rugby lovers globally will have a brand-new way to engage — with access to exclusive behind-the-scenes content, interviews, classic matches, and original documentaries on a brand-new platform from New Zealand Rugby, NZR+.

Over the past three months, we’ve worked closely with New Zealand Rugby to create the one-of-a-kind brand and platform, including strategy, name, identity, and experience design.

Naturally, the brand has black front-and-centre, but it’s highlighted with greens and purples borne from the Pāua shell which is unique to the country. The logo has a subtle Kiwi reference built in. The experience has been designed for all fans – the die-hards as well as those who might watch a match or two. 

Launching just in time for the 2023 World Cup, NZR+ will allow fans to get up-close and personal with players, teams, coaches and fellow fans. As the brand grows, there are plans to make the platform bigger, better, and more stacked with rugby content. 

Stay tuned for the full case study to come.

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