It's 9am. It’s an almost-sunny London morning. And it’s day one of D&AD judging where more than 100 people have gathered to discuss, debate, and ultimately decide who’s made it into the revered 2023 annual.
I’m on the Writing for Design jury. That means we’re looking at everything from naming, brand voice, packaging, digital, integrated, and physical work. Basically if it’s commercial, promotional, or not-for-profit writing, and it’s paired with design—it could potentially be eligible.
But of course, we know it takes a lot more than that.
Here’s a few things that all the entries who made the shortlist and beyond had in common.