Weld North Education is a leader in North American education technology. And for over a decade, the company has worked to help more teachers teach, more kids learn, and more parents help. In that time, it developed and acquired a range of solutions and businesses, while presenting largely as an investment brand. But to support its ambitions and better communicate its value to customers, a new, unified brand was needed. And so, the Imagine Learning masterbrand was born.
Working in partnership with SS&K, our sister agency in the USA, we simplified the product portfolio and developed a strategy to support the new Imagine Learning brand – one with every student’s unique learning journey at its heart.