Flexibility and wonder were the key concepts driving our new identity and brand system. Each Fora space and resident has unique routines and rhythms: it was important to create a flexible brand framework that allowed us to express these rich and varied stories at every brand communication touchpoint.
We put the Residents proudly at the forefront of Fora’s brand communications. The identity system emphasises the Resident figure by mimicking unique aspects through dynamic colour picking seen in backgrounds, typography and visual assets.
Authentic photography was key to differentiating Fora within the flexible office category. Our ambition was to use photography to tell a more human story about the diverse people and paraphernalia you can expect to encounter in at Fora . From wide-eyed entrepreneurs to Scandinavian light-scapes, highlighting these details allows the brand to celebrate what makes it different.