The refreshed Clarivate identity brings innovation and human ingenuity into sharp focus. Building on the idea of optics, the Clarivate lens, derived from the logo, presents the Clarivate world as one of precision and clarity.
Using this as a starting point, we built each business a brand world to subtly represent its particular offering. For example CompuMark represents the trademark protection it provides, while Web of Science represents connecting academic researchers together along the innovation journey. Each world’s forms and qualities are different but they are unified by the same clean, clear aesthetic and Clarivate’s recognisable purple.
In our work with Clarivate we have crossed print, film, motion, language, events and environments, to successfully tell the new Clarivate story to the research and IP community.