We worked closely with our M&C Saatchi colleagues in New York who developed the campaign strategy through in depth research around
the LGBTQIA+ community and the obstacles they face in the healthcare sector. This culminated in the creation of the campaign tagline and creative concept around “We See Every Letter”.
Based on protest signs of past equal rights movements we created an interchangeable and adaptable design system that is confident in it’s messaging with bespoke hand lettering representing the diversity among patients served by 26Health. All in all, the campaign highlights how 26Health is taking a stand with the entire LGBTQIA+ community through their healthcare services