The HealthTech Brand Check: Part 1
Part 1: The dynamics shaping the future of healthcare businesses. The Coronavirus pandemic has, through necessity, only accelerated the pace of digitalisation in the healthcare industry. The scale of this opportunity, combined with rapid technological advances and fast-changing expectations among consumers, patients and doctors, means that competition will be fierce. HealthTech businesses will need a powerful, differentiated proposition, a strong brand, and an exceptionally good user experience if they are to succeed.