Benjamin Harrison (Head of Strategy) and Darren Bowles (ECD) set a real-world brand challenge to final year marketing students.
Based in central London, King's is ranked in the top 10 universities in the world*. Teaching fellows Dr Jayne Heaford and Dr John Bredican asked Re to set the final year project for their esteemed brand management course. We challenged the students to create a brand and marketing strategy for a regional brand aiming to enter and thrive in the European market.
Good luck to all the students - we look forward to heading back to King's College in a few months to judge the work and see their ideas!
*QS World Rankings 2020