Re x King's College London

We love meeting bright young minds – and we’ve been busy doing just that. Last week, Re was invited along to King’s College London (with famous alumni from the likes of Florence Nightingale and John Ruskin to Phoebe Waller-Bridge) to talk brand to next-generation talent.

By Matt Price, Design Director

Feb 2020

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Benjamin Harrison (Head of Strategy) and Darren Bowles (ECD) set a real-world brand challenge to final year marketing students.

Based in central London, King's is ranked in the top 10 universities in the world*. Teaching fellows Dr Jayne Heaford and Dr John Bredican asked Re to set the final year project for their esteemed brand management course. We challenged the students to create a brand and marketing strategy for a regional brand aiming to enter and thrive in the European market. 

Good luck to all the students - we look forward to heading back to King's College in a few months to judge the work and see their ideas!

*QS World Rankings 2020

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