Optus is Australia’s second-largest telco. It’s known for its distinctive yellow and teal colour palette, and of course, one word – yes. Last year Optus said yes to a three-year partnership with Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride, which, unless you’ve been sleeping under a rainbow-clad rock (or you’re reading this outside the Sydney bubble), is well underway.
WorldPride is the biggest event to happen in Sydney since the 2000 Olympics. 500,000 people are partying, playing, and advocating at 300 events over 17 days. It’s a big deal for Sydney, Australia even, heck the world, but especially for our LGBTQIA+ community, which only five years ago was campaigning for marriage equality.
At Re, the opportunity to work on Optus’ Sydney WorldPride campaign with agency partners Emotive, Yes Agency, UM and Society, was a special one. Here, the creative team shares their experience of exactly what went into this epic undertaking, and what it meant for them.